There is a marketing strategy called: marketing on LinkedIn. It is a type of marketing that is developed in this well-known social network. To achieve the objectives in it, we must:1.- Optimize the personal profile and that of our company. In order to do this we must have a personal account and a company email.
We must complete the profile using keywords that identify us in the searches of this professional network.2.- Add a photo or an image to identify our company.3.We will do it by writing the name of our site or, better yet, we will also use keywords that are representative of the words people use to search for our products or services. And we can not forget to put the name of the URL of our website.4.We have up to 148 characters to create our message. It is important to update our status, since it will be the first thing that users will see when they enter our profile.5.- Make connections in LinkedIn. Connections are made from the list of contacts in our LinkedIn network.
Our contacts will be the first to see our updates, so the more contacts we have, the more successful the marketing on the LinkedIn network will be.6.- Create a group or join an existing one. The most important thing about being part of a group is to participate, by asking and answering questions, in the areas of our expertise. If there is not an interesting group for us on the network, we can create one. This will attract the attention of the Google search engine and generate traffic to our website.
This allows us to be aware of all issues that may interest us, such as: renewal or hiring of new staff, number of employees connected, information on promotions or data changes. This gives us the opportunity to carry out a general analysis of the competition, allows us to carry out real and objective market research and all this can be useful to our company's teams.9.Creating or finding business events of our interest allows us to share the event with our network of connections and generate traffic.10.- Giving and receiving recommendations It is important to take into consideration what our colleagues and clients think about us and our company. 11.- Promote our website or blog feed. LinkedIn has an application, WordPress, that allows us to import our blog or website feeds into our profile.
This allows us to promote our website and develop our personal brand.12.-Create advertising campaigns on the LinkedIn network. Advertising campaigns can be carried out, in a few minutes.